BTS, a South Korean boy band, has earned international acclaim, with two consecutive #1 albums on the Billboard charts, a sold-out world tour, and a sold-out stadium event at Citi Field in front of over 40,000 spectators. ARMY, the K-pop group, has the world’s most powerful fandom thanks to its fan base. Let’s have a look at how they did it!
Adorable Representation M.C. with Youth is an acronym for Alluring Representative M.C. of Youth (ARMY). According to the latest statistics, there are almost 48 million distinct accounts in this organized fanbase. BTS is responsible for 70% of annual visitors to South Korea, according to the Hyundai Research Institute, bringing in $3.6 billion to the country too far.
In the next ten years, this sum is predicted to rise to $37 billion. BTS is a brilliant band, but they have a trick to their fan base that makes it the largest in the world. The following are some important features that contribute to the growth of ARMY, the world’s largest and most powerful fandom.
BTS has a big network of translator accounts on social media, despite the fact that they do not release their albums in a foreign language. Such fan pages are in charge of translating almost everything the idols say into their local tongue, in an attempt to bridge the gap between BTS and overseas admirers.
Many accounts exist only for the purpose of generating popular BTS hashtags. When there is a voting competition on every song chart, Bangtan hashtags will be used to call for ARMYs’ help. Every ARMY is motivated to act by the desire to be a part of a young empire and contribute to its idol’s elevation to the crown.
Also READ: How do I join the BTS army?