Mumbai, August 25, 2025 — A single unforgettable night has sparked the city’s most viral fashion wave. Bonkers Corner’s Blackout event at Oberoi Sky City Mall quickly escalated from a party to a full-blown movement, with A-list celebrities and influencers turning the latest collection into a staple across Mumbai’s style scene.
The invite-only bash featured digital stars and tastemakers, including Elli AvrRam, whose striking Bonkers outfit set off a chain of viral Reels and Instagram clips. Regular appearances by style icons like Eli, Elnaaz, and Apurva—aka “the rebel kid”—cemented the collection’s status as the go-to look for Mumbai’s nightlife elite.
Influencers such as Kat Kristian, Akshara Shivakumar, and Khushi Hegde gave the brand another boost, sharing unfiltered content that catapulted #BonkersBlackout into trending territory. Their support created a thriving online buzz and drew attention well beyond standard brand collabs.
Thanks to its digital-first playbook, Bonkers Corner saw record-breaking engagement, sold-out drops, and surging retail traffic. The simultaneous drop of the Bratz Summer Collection expanded its Gen Z and millennial fanbase, positioning Bonkers as a pop culture powerhouse.
“The response has transcended our boldest expectations,” said Shubham Gupta, CEO of Bonkers. “When celebrities and influencers keep choosing Bonkers long a\er launch night, it proves our vision to build a lifestyle ecosystem that resonates with India’s cultural leaders.”
Industry watchers agree: Bonkers’ organic celebrity traction is rare—and it’s redefining youth event marketing in India.
About Bonkers
Bonkers is a youth-centric fashion label known for its bold graphics, edgy silhouettes, and community-driven collaborations. It continues to shape urban fashion narratives for India’s Gen Z and millennial audiences. Bonkers Store is a curated fashion and experience hub, featuring the latest in streetwear, sneaker culture, and lifestyle pop-ups. Designed to be more than a retail space, it offers immersive brand experiences and culture-first events.
