Jewelry is more than just an accessory it’s a story, a feeling, and a way to express who you are. Indinoor, a new Indian jewelry brand co-created by Shanaya Kapoor and Gauri Tandon, captures exactly that. 
Where Heritage Meets Today’s Style
Every piece from Indinoor feels like a beautiful blend of India’s past and present. The brand takes inspiration from traditional Indian designs from the royal charm of temple and kundan to the delicate sparkle of zircon and the sacred beauty of temple jewelry.
But what makes Indinoor stand out is how it gives these age-old styles a modern, wearable edge. The jewelry looks grand yet feels light, making it perfect for both big celebrations and small, everyday moments. Whether it’s Diwali, a friend’s wedding, or even a casual brunch, Indinoor has something that helps you shine effortlessly.
Shanaya Kapoor: More Than a Brand Ambassador
Unlike most celebrity faces of brands, Shanaya Kapoor is not just promoting Indinoor she’s building it. As a co-creator, she works closely with the design team, helping with product curation and creative direction. Her own sense of style, elegant, young, and confident shapes the collections beautifully.
Her involvement brings a personal, human touch to the brand one that feels authentic and relatable. 
Jewelry for Every Moment
For a long time, traditional jewelry was seen as something you only wore at weddings or festivals. Indinoor changes that idea. The brand encourages women to wear jewelry for themselves, not just for events.
Every piece tells a story of celebration, self-love, and confidence. It’s for the woman who believes every day deserves a little sparkle. Whether you’re dressing up for a festive night or adding a touch of gold to your morning outfit, Indinoor helps you feel special without overdoing it.
The House of Isharya Legacy
As a sister brand to Isharya, Indinoor inherits a legacy of craftsmanship and trust. While Isharya is known for its bold, global style, Indinoor brings that same quality and creativity into the heart of Indian tradition.
Together, they show that jewelry can be both timeless and trendy, both heritage and happening just like the women who wear it.
A Celebration of Modern Indian Beauty
With Shanaya Kapoor as co-creator, Indinoor is more than a jewelry brand; it’s a movement that celebrates modern Indian elegance. Every design reflects artistry, confidence, and warmth.
This festive season, let Indinoor remind you that beauty lies in the balance between tradition and today, between sparkle and simplicity, and most importantly, between jewelry and joy.
