In a recent interview, acclaimed filmmaker Rajkumar Hirani delved into the contrasting dynamics of working on feature films versus advertising, and the challenges surrounding them. “For me, feature films are physically exhausting because you spend one – two years making it,” Hirani expressed.
In contrast, Hirani shared a more relaxed perspective on advertising projects, he said, “I really enjoy making ad films now because it doesn’t seem like work. It seems like a one day or a two day shoot, so it’s great fun to do it. I started my life with advertising, it’s always great fun to go back to it.”
Hirani’s insights highlight the distinct experiences and rewards that come with each format. His reflections also highlight his lasting enthusiasm for storytelling, whether he’s working on the lengthy process of feature films or the quick, impactful nature of advertising.
