Karol G is by far the most popular musician on the music video site in 2021, with 3.11 billion views. The Weeknd came in second with 3.10 billion global views.
With 2.47 billion views, Ariana Grande was the third most popular person on the web. Lil Baby is Vevo’s most-viewed artist of the year in the United States, with 770 million views, followed by The Weeknd with 558 million views.
Doja Cat and Lil Nas X were two of Vevo’s most popular artists, debuting in the year’s top ten most-watched artists list. Lil Nas X topped the Vevo Engagement Chart in both the US and internationally, which ranks videos according to how many likes, shares, and comments they receive across the Vevo network.
Montero (Call Me By Your Name) was the winner, with Industry Baby with Jack Harlow coming in second. According to Vevo, Lil Nas X’s success can be attributed to his “consistently innovative releases and clever marketing endeavors,” such as his shoe launch in cooperation with the art collective MSCHF.
The customized Nike Air Max 97 sneakers reportedly raised the number of people who watched Lil Nas X’s music videos by sixfold, according to a mobile company. Meanwhile, in the United States, Olivia Rodrigo’s viewership climbed by 8 times to 357 million in 2021.
In other news, Vevo claims that Adele’s catalog has been trending since the release of her new studio album, 30, with a ten-fold increase in views, and her song Easy On Me has been the No. 7 most-engaged Vevo music video in the United States for 2021.
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