In a groundbreaking move aimed at maximizing accessibility, Aamir Khan has announced that his much-anticipated film Sitaare Zameen Par will release on YouTube on August 1 using a pay-per-view model. This marks a significant shift from traditional theatrical and OTT releases, as the superstar aims to democratize content consumption by leveraging the reach of digital platforms.
Explaining his decision, Aamir said, “I’ve always believed that cinema is for everyone. With this release strategy, I want Sitaare Zameen Par to reach every household, every corner of India and beyond. YouTube offers an unmatched platform to connect with the widest possible audience while still respecting the efforts of the team through a fair pay-per-view model.”