Bollywood films are now popular among Gulf moviegoers, and major theatres in the region frequently screen Indian blockbusters. According to industry sources, mainstream Hindi films are finding traction in the typically conservative Gulf countries at a time when Bollywood producers are expanding their global reach and focusing on NRI consumers. Arabic stations, in addition to Indian satellite channels, broadcast the latest Bollywood films and music 24 hours a day, seven days a week to attract an ever-growing audience.
While we may be critical of Bollywood films for their lack of substance or aesthetic worth, the bulk of people simply wants to watch comedies. Instead of thinking about movies, I like to think about books, and I simply enjoy watching movies. Bollywood films are not very complex, and anyone can enjoy and comprehend them.
The amazing performers, costumes, scenery, and locations in our films make them appealing. Sanjay Leela Bhansali and Vishal Bhardwaj’s films are stunning to see! Consider the film Slumdog Millionaire, which portrays the first world’s tendency to see the negative aspects of third-world countries and cultures. Beautiful visuals are preferred by the majority of the world.
Singing and dancing are very popular in India since they reflect the culture. Outside of India, it is unquestionably our film’s strongest selling point. Indians have no cultural resistance to modernity, which is predominantly Western in approach. Our films pay homage to Indian traditions and sensibilities offering a fresh perspective. This appeals to civilizations in which modernism and westernization are more difficult to achieve.
The Khans are naturally unpopular in Arab countries. There was, however, a lot more to it. Our actors and actresses, as well as others in the industry, come from a wide range of ethnic and religious backgrounds in India, and foreigners are welcome. It paints a positive picture of our culture.
Bollywood has been quite beneficial in terms of creating relationships with Arab countries. We now have ties with every Arab country, which was not the situation a century ago!
