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Why do they call a Hollywood movie a Tent-pole?

A tent-pole or tent pole is a program or film that supports a film studio’s or television network’s financial performance in broadcast programming or motion pictures. It’s similar to how a tent’s solid framework is provided by a strong central pole.

Tent-poles are films that are widely released as the first in a series of releases and are expected to make a profit in a short period by studios. Larger budgets and extensive promotion are frequently associated with such programming. A tent pole film, for example, is projected to spawn a slew of ancillary merchandise like toys and games.

In television, one example of this technique is to schedule a popular television program alongside new or unknown programs to keep fans watching after the flagship program has ended; a notable example is the long-running Star Trek series. The hammock is a similar concept: if a network has two tent-pole series, it can increase the performance of a weak or nascent show by sandwiching it between the two tent-poles.

Star Trek is an American science fiction media franchise founded by Gene Roddenberry that began with the 1960s series of the same name and swiftly became a worldwide pop culture hit. Films, television programs, video games, novels, and comic books have all been released as part of the franchise. Star Trek is one of the most known and highest-grossing media franchises of all time, with an estimated $10.6 billion in revenue.

Also READ: In which Hollywood movie hero was crucified?

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